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Aasim: The Dishwasher Who Became the CEO

An Inspiring Story About Achieving Goals
The novel "Aasim: The Dishwasher Who Became the CEO" is co-authored by Dr. Moataz Subjaki and Rayan Ghusoub Issa, third edition, published by Arab Scientific Publishers, 2025.
"Is Aasim: The Dishwasher Who Became the CEO a novel or a self-development book?" This question arises whenever we delve into the reading, and by the time we near the end, the answer reveals that this novel belongs to both knowledge domains simultaneously. On one hand, there is a narrative structure composed of events, places, characters, and the relationships among them. On the other hand, there are ideas, tools, and skills that empower us to recreate ourselves to be who we want to be, contrary to what we previously believed.
In this novel, Dr. Moataz Subjaki and Rayan Ghusoub Issa narrate the story of every Lebanese who, due to their country's policies, has faced a tragic reality with no future for their children. The "hero," Aasim, is one of many from this nation who could not find a decent life for their family and future, thus immigration became the only option. Aasim walked his tumultuous path alone, leaving his country in search of a better life, leaving behind the betrayal of a friend, the abandonment of a loved one, and a younger brother waiting for him to secure his enormous medical expenses; he worked as a dishwasher despite holding a university degree. He gradually advanced in his work, climbing the ladder of promotion step by step until he reached a managerial position overseeing projects in multiple countries and ultimately became the CEO of the largest restaurant chain in Arab and foreign countries, except in the homeland he lost, where the corrupt remained on their thrones.
The novel "Aasim" serves as a life guide for anyone who wants to achieve their dreams but doesn’t know where to start. It is filled with lessons, experiences, and real-life examples that restore the reader's confidence and hand them the keys to change... reminding them that all they need to do is take the first step.
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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