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Star of the East' Umm Kulthum returns to light up Cairo

Revered Arab singer Umm Kulthum returned to light up the stage once more on Friday, almost five decades after her death, in the form of a hologram that delighted a packed-to-capacity crowd at Cairo's Opera House.
Affectionately known in Egypt as "El Sett" ("The Lady"), Kulthum's deep, resonant voice enthralled the Arab world for decades, inspired western singers like Bob Dylan and Robert Plant, and can still be heard in Egypt's streets, cafes, taxis, and Nile sailboats.
At the majestic entrance of the Opera House in the Egyptian capital, a large golden plaque bearing her image greeted giddy visitors, along with a placard reading "Star of the East, Umm Kulthum" -- her most popular moniker.
As the curtains were raised, a halo of light appeared in the center of the stage which transformed into a three-dimensional virtual composition of the singer, sending the audience of more than a thousand into rapturous applause.
In a nod to her packed concerts of decades ago, the hologram -- clad in a bright purple dress and clasping Umm Kulthum's signature handkerchief -- sang from one of her most famous songs, "You toyed with my heart".
"I came today because I have always dreamed of attending an Umm Kulthum concert," Aya Yassin, a professor of medicine at Ain Shams University, told AFP.
"My grandmother used to tell me about the famous Thursday concerts of hers which made me interested in coming tonight."
Umm Kulthum was born at the end of the 19th century and her career flourished from the 1920s until her death in 1975, taking in an impressive repertoire of religious, patriotic and sentimental songs and poetry.
Her concerts lasted for hours and her live radio broadcasts attracted huge audiences.
Friday's virtual performance comes amid a fierce debate over contemporary Egyptian music.
Last month, the Egyptian musicians' union banned performances of popular electro street music known as mahraganat, which captures the wild, carefree spirit of Egyptian youth but is viewed by conservatives as overstepping moral boundaries.
"I am a retired soldier and I made a point of coming here because I miss the art that has an ethical component," Mostafa, a 60-year-old attendee who only gave his first name, told AFP.
"I'm sick of what the new generation of singers are putting out these days and calling it art. It's nothing but trash," he added.
The performance in Cairo is not the first to feature a hologram of Umm Kulthum. Last year a virtual representation of the singer delighted adoring crowds in Saudi Arabia and the United Arab Emirates.
source: AFP
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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