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Saudi official: The kingdom aims for 70 million tourism visits this year

The Swissinfo reported, citing Reuters, a tourism official in Saudi Arabia said on Monday (May 9), the Kingdom aims to exceed 70 million tourist visits this year after drawing 62 million last year, underlining the conservative kingdom concerted push to boost its travel industry.
According to the report, Saudi Arabia is a major religious destination with millions visiting Islam's two holy cities of Mecca and Medina annually to perform the hajj and umrah pilgrimages.
It mentioned that the kingdom has in recent years started to promote leisure travel as part of a strategy aimed at diversifying the economy away from oil, spearheaded by de facto ruler Crown Prince Mohammed bin Salman.
Visits were up 130% in the first quarter of 2022 compared with the last quarter of 2019, Saudi Tourism Authority CEO Fahd Hamidaddin told Reuters in an interview held on the sidelines of industry event Arabian Travel Market held in Dubai.

He said: "I think our record-high domestic travel was last year. And on general recovery of total travel, we outperformed the globe, we outperformed the region in terms of recovery - we reached 72% of pre-pandemic levels."
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Hamidaddin said: "I'll say this for the first time...We are witnessing over 130% versus pre-pandemic levels." He added that this pertained to the leisure tourism segment only and did not include religious travel.
Saudi Arabia expects to open the doors of several tourism-focused projects over the next few years, including the Red Sea project, a high-end development that will feature resorts on islands and inland.
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Hamidaddin said, addressing a question about regional competition: "We're very pleased to see Dubai successful, just like Jordan, just like Egypt, all recovering and growing. And we want to play our role - and we believe that our success is success for everyone."
Source: swissinfo
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BENEFIT Sponsors Gulf Uni...
- April 17, 2025
BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.
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